Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Burn the Ships


Burn the ShipsThere is a legend that Cortez, while conquering the Aztec empire, reached the shore for battle and ordered his troops to burn the ships so that there was no chance or opportunity to retreat.  The options were to win the battle or die trying. They were there to stay.    Whether it really happened or not, it’s an inspiring lesson for those of us tackling something big. To truly commit, we must burn the ships and know that success or death are our only two options.

If you claim to have decided to pursue a goal, how serious are you? Do you still have the ships ready and waiting to abort in case it doesn’t work out, or have you decided that it’s victory or death?

Don’t fool yourself into thinking that you can mentally conquer the huge challenges that await if your subconscious is aware that you can cry “uncle” at any point.

Side note:  There is certainly a risk management side of this debate and the wisdom of burning your ships and going “all in.” But I write about inspiration not risk management.

Either way you look at it, the lesson is the same:  Be bold.



Your email address will not be published. Required fields are marked *