It’s interesting what triggers big change. Often, change comes from something we don’t expect. Often, it sneaks up on us.
I’ve been thinking a lot about mobile lately and how our mobile computing capabilities are forcing change in almost every established software market, whether it’s obvious or not.
Already, you could make the case that mobile completely changed the importance of e-mail in our lives.
Would Twitter be as massive as it is without mobile.
So what else is mobile going to cause to be reinvented? Some examples in my life…
The internet of things… I use my phone to manage my thermostats in my house. Can mobile be the trigger that causes a market shift for mechanical controls and building automation? I love my FitBit Aria scale… is mobile responsible for a “health technology” revolution?
What about CRM? We all say that Salesforce.com is ready to be disrupted as the market leader in CRM for SMBs. But how is this going to happen? It doesn’t seem to be coming from Sugar or Zoho offering web-based knock offs. Perhaps a mobile revolution in CRM is what the world needs to disrupt the intense pricing and overly complicated experience with Salesforce.
What about online learning?
What about word processing? Presentation software? (Can PowerPoint finally just die already?)
Maybe it will be mobile that sneaks up and disrupts these, or maybe it will be something else. My point is that often a disruptor isn’t what we expect it to be. If you’re a startup seeking to disrupt players Clayton Christensen style, be on the lookout for the catalyst that will accelerate your mission.