Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Considering a New Core Value: Simplify. Always.


zen-widescreen-212876My Seven Core Values are hugely important to me. Believe it or not, I reference them often in my daily life. It’s a great way to double-check gut feelings on things and even medium-size decisions.  One of the most valuable parts of my EO Forum is that we regularly do exercises on values and this past weekend we had a retreat where we did just that.     We revisited the exercise that I described here, and I discovered that I may have a new core value, or perhaps a replacement to a previous one.

Perhaps this is age (I’m not sure what else it could be, certainly not wisdom), but I’m finding that an area of my life that I want to focus harder on is this proposed core value:

Simplify. Always.

The value I’m considering replacing is “Intensity in Everything.”  I’m learning that intensity is my natural modus operandi.  I am an intense person and I am physically unable to do anything half-way.   Just as most entrepreneurs are, I’m an “all in, all the way, all the time” guy.

Realizing that intensity is a natural trait of entrepreneurs, how much more effective could we be if simplification became the focus?   What if we could make all decisions easy decisions?     What if we could slow down enough to become wise enough to cause the rest of the world to move in slow motion around us?

Valuing intensity is great, but how much more can we accomplish if we allow our intensity to fuel our focus on constant simplification?  Could simple living, simple thinking, and simple focus be a competitive advantage for you as an entrepreneur?

I don’t take a change to my stuff lightly, but I’m thinking hard about how simplification fits into my entrepreneurial life and perhaps it could help you out as well.


Category: Gumption

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