Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Disgusted! Blah! Yuk!


Disgusted at MediocrityI find that I am motivated by disgust. It’s a good motivator for me. Specifically disgust at mediocrity.  Usually I’m a pretty positive guy and I’m more motivated by positive things than negative. But disgust at mediocrity will really get me juiced for a while.

I get disgusted at mediocre experiences… in a store… in a church… at a conference… and it makes me want to make those experiences that I control far beyond mediocre.

I get disgusted at mediocre relationships… between myself and others… between others that I know… between children and their parents.  That makes me want to do something tangible and immediate to ensure I am working to blow away mediocrity in my relationships.

I get disgusted at mediocre companies… I don’t mean the size of the company, or the financials, or even the quality of the output… I just mean that they have settled for mediocrity across the board. Perhaps they’ve settled for mediocre culture, perhaps product, perhaps financial performance… whatever it is that’s mediocre about a company, you can smell it from miles away.

I suppose my disgust isn’t with the mediocre output itself as much as it is that mediocrity is an admission that excellence doesn’t interest them. Excellence isn’t the goal, survival is the goal.

So yeah, I guess it’s ok to be disgusted once in a while if it lights a fire under you to do something to keep yourself out of the same situation.


  • Edwin says:

    I have a very similar mindset. I also have a 3 strike rule for companies that disgust me with their ineptitude. Recently i saw an article listing the top 5 companies with the worst customer service. 3 of them were on my black list. Once on my black list that company never gets another dime from me. Its surprising how many are on the list. It also surprises me when i hear people complain for years about a company and still continue to use their services. A very few we cannot live without (like the electric company) but most others are entirely optional.

    October 24, 2012 at 12:38 pm
    • Johnson Cook says:

      Edwin, right on! Yeah when you can detect mediocrity from the outside as a customer, it’s the worst. Luckily my electric company (Coweta/Fayette EMC, plug! ding!) is awesome and I won’t have to boycott them… because don’t think I wouldn’t try! ;)

      October 25, 2012 at 6:05 pm

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