Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Double Meaning.


Hammock between palm trees on tropical beach

Time is Money. Slow down.

Time is Money.

We most commonly use this phrase to remind ourselves not to waste time. To be productive. To remember that you can use time to make money.

But the other side is this: to make bigger money it takes more time. Every B2B sales guy knows that bigger deals are slower. The bigger an investment deal, the longer it takes. The bigger the salary, the longer it takes to fill the position.  To seek out big money, requires investing big time.

But how do we balance the two meanings?  How do we go slower, searching for the big money without feeling like we are wasting time.  I think the answer lies in prioritization and awareness. Prioritization is easy. Be sure you are first taking care of the most important things, then the less important tasks.   Awareness (or orientation) means understanding where you are in the process or pursuit of bigger things.  If you are growing a company, keep in mind that winning or losing one big deal this week/month/year is big, but it’s just part of a larger picture. If you are making investments and building big things, the process is usually focused on building relationships first and deals second. If you are looking for the right person to fill a big spot, realize that finding big success takes feeding relationships over a long period of time.

For me personally, here’s the new version of the saying that I am now adopting for myself:

Time is money. Slow down.


Category: Efficiency, Gumption
  • Craig Hyde says:

    This reminds me of the Steve Case talk at this year’s Venture Atlanta when he said it took AOL 10 years to become an overnight success.

    November 11, 2012 at 5:51 pm
    • Johnson Cook says:

      Slow down to go faster, they say.

      November 20, 2012 at 12:12 pm

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