Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Dream Bigger


Dream BiggerOne of our core values at the Atlanta Tech Village is: Dream Big. But it occurs to me that we should change it to Dream Bigger.

Here’s why.

We’ve been told our whole lives to dream big.  Everybody dreams big. Of course our dreams are big, otherwise they wouldn’t be dreams. They would just be life.  But the coolest people and the crazy successful people I have encountered in life are self-aware of where they stand in the universe to know that even their big dreams aren’t as big and great as they can be.

Our potential is not limited by anything other than our own self.

Big isn’t satisfying. True satisfaction comes from the pursuit of bigger.

There isn’t a limit to what you can accomplish. There isn’t an end result in “bigger.” You will never get to “bigger.” That’s why you should chase it.

You’ve heard this many times stated another way: It’s not the destination, it’s the journey.

Dreaming big implies that you can get to big; but dreaming bigger means you commit to the pursuit of greatness… of bigger… a pursuit that will not end.


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