Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Entrepreneur – Kelly Land, CEO of Berke Group


kelly-landContinuing the series of successful entrepreneurs sharing their thoughts on personal questions about how they build the person that builds their business.   Kelly Land is the CEO of Berke Group, providing the Berke Assessment. I love what these guys do– they help companies hire better and know the profile of the perfect candidate to lower turnover and mismatch hiring.

What do you do as an entrepreneur to balance your most important personal relationships (spouse, kids, family)?

I am intensely focused balancing work and family and spouse.  I exercise early, I drive kids to school, and I start work early so I can be at home by dinner most nights during the week. Every month or two, the family takes some sort of vacation.  These are great ways to spend concentrated amounts of time together as a family.  And it’s pretty cool that my kids (Sarah-5 and Walker-8) really like each. Something my wife and I are doing must be working!

What is your exercise routine?

2 days during the week (early) focused on strength.  1 or 2 days on the weekend, usually aerobic like running or biking.

What gives you the most personal energy?

Mixing up the routine and doing different things.  I love sales. But eventually it wears me down. So I switch to problem solving mode. Then it’s family time. Then it’s back to work. Then it’s time with friends. I get energy from lots of things, but eventually that activity becomes a drain. So it’s on to a new activity.

What do you avoid because it drains your personal energy?

Doing something that I don’t want to do.

How do you find ways to help others and give back?

Being involved with EO and EO Accelerator have both been great.  I love helping other entrepreneurs.  I miss Accelerator (had to take a break because business has been insane), but I hope to get re-engaged next year.

What hobbies are important to you and why do they give you energy?

I love doing hands on stuff like building stuff. There is always some sort of project going on at my house.  I think it helps because it’s so different from what I do at work which is very mental stuff.

Do you have written personal core values, what are they?

Core values are key.  I have taken a crack at writing the down over the years.  And they are pretty consistent each time that I do it.  But I don’t really think about them very much. I just DO.  And my core value drive what I DO. It’s not something that I think much about.

Do you have a personal mastermind group? Can you describe how they give you energy?

EO Forum.  And a group of SAAS CEO’s.



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