Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Forbes Article on the Atlanta Tech Village – by Victor Hwang article headerLast month I was honored to be interviewed by Victor Hwang for his column on

I won’t put the whole article here, but here is the opener and I encourage you to check it out.  I love the opening of the article:

Atlanta’s New Startup Hub Is A Rainforest, Literally –

Some lucky authors get their books turned into movies.  Others get television series.  Or maybe amusement rides.

Me?  My book is being turned into an entire building.  That’s right, 304 pages of text transformed into 103,000 gleaming square feet of awesomeness.

Yeah, I think it’s pretty cool.

How did this happen?  Earlier this year, Johnson Cook reached out to me over Twitter.  He explained that my book, The Rainforest, had inspired the way he was designing his startup hub, Atlanta Tech Village.  The book provided him a useful framework on how innovative ecosystems thrive, how startup communities excel.  So Johnson decided to become the “Chief Rainforest Evangelist” (his phrase) in Atlanta.  He wanted to apply the Rainforest model as a roadmap for growing the entrepreneurial ecosystem.

That’s where most people would be satisfied.  A few weeks later, however, Johnson came back to me again.  This time, he wrote: “I have a new idea… a big idea.”  

Read the full article here.


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