Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.



Isn’t it funny how we are so forgetful?  I am amazed at how we, both as individuals and a society are able to forget things.   We’ve all had those times in life where we started to figure things out. When we found something motivating, or some clarity, a new habit, or some inspiration that caused us to start working on the fundamentals and what we know is important. Yet, we still forget.  Energy fades. Focus wanes.

Even the most profound, life changing realizations and positive attitudes can fade away if not kept current.

The obvious example is exercise routines: the ol’ New Years resolution phenomenon. But there are other areas in life like being intentional, morning routines, thinking positive, smiling in public, networking — all of these are fertilizer for thriving in life, yet we still forget about them.

I don’t have the antidote to this affliction of forgetfulness.  But here are a few things I’m trying to maintain the energy from discoveries thus far and continue to move forward (not the other way!):

Say things over and and over and over and over.  This is one reason I blog. It is said that most bloggers only have one thing to say. They just say it differently over and over all the time. I’m cool with that. I’m saying it for me, anyway.

Being public about your goals and attitudes. Again, blogging is the public forum. Fear of embarrassment is a powerful motivator. There’s nothing like blogging that you love to run and realizing you are turning into a fatass.  People will notice.

Forums and accountability groups.  When you’re high energy like most entrepreneurs, you tend to be erratic. Setting the rhythm of a monthly accountability group is key to reentering on a regular cadence.

Have a big picture view.  This is in line with riding a motorcycle around a curve. When I was learning, I always wanted to look down at the wheels, monitor the bank angle of the bike, and look closely at the mechanics of the turn…. but then I learned I was doing it all wrong.  You look UP. You look to where you WANT to go instead of where you are now, and everything just works. All the little things just fall into place if your head is up and your attention is placed on the destination. This goes for life and startups too.   For me the big picture view comes from quiet time, music, and attending church on a fairly regular basis.

I wish I could say I know how to program myself and never drop a new habit. But I’m not there yet. The best I can do is to repeat out loud my chosen path and remind myself to stay the course.


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