Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Law of Conservation of Entrepreneurial Energy

Back in school, those “laws of conservation of whatever” always made sense to me. I could get that mass, energy, and whatever else could “neither be created or destroyed.”     In my entrepreneurial journeys, I’m starting to realize the same is true about energy needed for every venture. Whether it is running a startup, a $50mm company, a church, or even a class of kindergartners–  energy is the most precious resource to thriving in the role.  Positive energy is good… bad energy can be destructive, unless harnessed the right way.

Everyone tells aspiring entrepreneurs that they will always underestimate how much capital they will need to get their company off the ground.  That’s true usually– but even more common is that they underestimate the energy they will need to get off the ground.  Energy can generate creative solutions when capital has run out. Energy can be used to inspire a team, to infect a prospect with excitement about your company to close more deals. Energy can be used to improve quality and find developers that will code until 3am for you.   Capital is nice, but without authentic personal inspiration, your chances of success in any venture are reduced.

I’m excited about this blog as a vehicle for me to explore ways to generate energy, conserve energy, and make the most of the good things that come from it.

I don’t now (and won’t ever!) claim to be eloquent, profound, funny, or  academic. I do however know that when I am inspired, excited, healthy, and happy, I have energy. And when I have energy, I feel like there are very few things I cannot do.  I hope to share some of this with you. I hope you will find energy.

Now let’s give this thing a whirl…

  • Kathy Wilson says:

    Great idea, Johnson. Look forward to reading more.

    April 2, 2012 at 1:17 pm
  • Chuck Bingaman says:

    Sounds great Johnson! I’m eager to follow your blog and your Twitter feed! Chuck Bingaman

    April 3, 2012 at 11:29 pm
  • Jparker says:

    I completely agree with your energy concepts although, it is interesting that in many ways the word “effort” goes hand in hand with energy.  In fact I would group in “persistence” with those words as well.  I have found a combination of all three has been the key to achieving the things important to me.

    I look forward to following your thoughts and to reflect on them to provide me with some or all of the above.  I have been inspired by you before and I look forward to this being a continuous process….



    June 14, 2012 at 4:43 pm
    • Johnson Cook says:

      Jim, thanks for the comment. Yes I agree with you. And actually since I started this blog, I’ve come to adopt a new word that defines everything I’m talking about. Actually, I think it’s a word that could (and maybe will) replace the title Venture Energy… and that word is: GUMPTION.  I’ve got some posts coming out about that word, which I think isn’t used often enough when talking about entrepreneurship.   Honored to have you following the journey! Keep up the good work.

      June 14, 2012 at 7:56 pm
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