Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Inputs Drive Output, Dummy


I should be more embarrassed to say this:  It took me almost 2 years of disciplined running to really figure out that what you eat and drink hours and days before any run affects how you feel during the run more than anything else.

Once I started figuring out how to manage intake– I realized that the output happened. It was like magic.   Yeah right, you say.  Dummy, JC.

Luckily I’m not as embarrassed to say it took me about 30 years to learn that the same lesson applies to my entrepreneurial output.   What you put in dramatically affects your output. Call it productivity, effectiveness, efficiency, or success. Call it whatever you want. It’s output.  And input determines output.

When I started this blog almost 2 years ago (hey wait, that’s when you said you started running… coincidence? Of course not!), I added a section called “Fuel.”  I also had the tagline: “Seeking inspiration as entrepreneurial fuel.”

I finally started to learn that what you fuel yourself with determines your output.  Your output determines your trajectory.

Fuel for entrepreneurs:

- Books. Constantly.

- Mentors.   Intentionally chosen.

- Mastermind Forums.   Uber confidential accountability groups. Structured.

- Music / Art = Creative Inputs

- Exercise = Oxygen for your brain + Energy for your day

- Disciplined cadence. Rhythm.

- Intentional Good Life, like this and this.

Consider this the reciprocal to “garbage in, garbage out.” This isn’t about garbage. It’s about neutral inputs vs. positive inputs.  More positive inputs = more forward motion.


Category: Efficiency, Gumption
  • Tony Veroeven says:


    It’s an old cliche for certain, but my first boss at my first “real” job told me you get out what you put in, and I’ve never forgotten it. It’s always a good reminder to see it applies to all aspects of interactions in our lives!

    Have a good week,


    October 8, 2013 at 8:43 am
  • Kurt Uhlir says:

    Completely agree. You have to be intentional about what you fill your mind (and body) with. I’d add surrounding yourself with other entrepreneurs working on cool problems is another great fuel source. We feed off the energy around us.

    October 8, 2013 at 12:42 pm

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