Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Intensity in Everything

This week I’m traveling, so to keep my 2015 rhythm going of daily posts I plan to write a short post about one of my core values each day. 

One of my favorite core values is “Intensity in Everything.”  

We all can be more intense about the way we go about our lives. 

Our work, our family, our play, our study, our craft.  Not being intense is too easy.  Being normal, average, mediocre.   

Being intense requires being intentional. If you are just following the natural what-comes-next path in your life, you very unlikely are not going about it in a very intense way.  It took me about 25 years on this rock to realize the achieving intensity required being intentional

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