Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Jason Swenk on Focus, Emotions and Failure


One of the most exciting outcomes of launching this blog has been the personal feedback from followers.  I love the feedback!  As part of this, I’d like to occasionally feature guest posts. Today is my first of these with Jason Swenk an Atlanta-based entrepreneur and the CEO of SolarVelocity. Solar Velocity was acquired by Northridge in October 2011.  Find Jason on LinkedIn and Twitter. – JC


Focus, Emotions and Failure breeds Success

Jason Swenk

Recently I sold my business of 12 years where I was the CEO and I wanted to share some of the keys to my success.


Focus is everything. One example that I learned racing cars was to always focus on where you want to go. For example, most people when they are out of control, they focus on the thing they don’t want to hit (THE WALL) and guess what happens? They hit the wall. As people learn to focus on where they want to go, the eventually end up there.


State is also a big factor. When I refer to state, I am referring to your current emotion. Learning to control your state, whether it be a negative, determination, confident, anger, disappointment, uncomfortable, frustration, overloaded, lonely, unworthy, fear, cheerful, excited, etc.

For example: Watching an inspiration movie can change your state and you feel like you are on top of the world. Or if someone called you with bad news, that could change your state instantly.

Your emotions can be your greatest gift for change if you learn to listen to them.  I will write more about this in blogs to come.


I have not always been open to failure for most my life. I feared it. But then I started doing research and learned some of the greatest things have come from failure. Thomas Edison learned a thousand and one ways on how not to make the light bulb. With failure, innovation and creativity is born. Learn from failure and celebrate success.


Category: Inspiration

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