Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

On Being Resourceful

Being Resourceful doesn’t mean to me what you might think it means. 

It doesn’t mean being the fastest with Siri or Wikipedia. Being resourceful means that you can connect the dots. Dots are people. Dots are things you’ve learned, been exposed to, or studied at one point.

Entrepreneurship requires incredible resourcefulness. Building deep relationships that cover wide networks of people.   Understanding how a technology or solution can solve problems for a specific market.   Just being able to “make it up as you go” when you have no idea what you’re doing, is a form of resourcefulness. 

When you embrace something as a strength, you spend more time on it. Entrepreneurs should say out loud to themselves more often: “I am resourceful.”

Then when it gets hard, you know what you have to do. Be resourceful and find your way out. 

Category: Be Resourceful

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