Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Practically Speaking, What does Giving Up Mean?

I was with another early stage entrepreneur recently, and we were comparing notes on how hard it is building startups.  He said to me “Some days, I think I’m getting ready to just give up.”

I encouraged him to explore that option. What if you do give up? What are you going to do? 

Get a j-o-b? 

Of course you will. And yes, you can get any job you want. You’re experienced, connected, smart, and talented. Any job you want. Do you believe that?

He said: Yes, I do.

Ok then, let’s say you go get this dream job.  How will you really feel about yourself every day when you go home and on the weekends?

Will you be satisfied? 

Will you see that big boat, hear about those big vacations, those super-cars that you love and feel that you are doing your best to get there for yourself?   

Or will you be satisfied knowing that you may be taking your big dreams off the table and working at your j-o-b?

Of course not!

Or let’s look at another option. Maybe you think you should have gone down a different startup path?   Do you really think it would be easier building any other company besides the one you’re building right now?

Remember how easy it looked when you set out to do this? You knew the idea was sound, the market was huge, and you had the skills and team to go after it? I bet any other idea you have looks about the same from the outside, but remember… they’re all hard once you get going.  So don’t fool yourself.

Remember that you chose your current path.  You can change your mind at any time.  But why would you? When you realize this, you take giving up off the table, and you have immense freedom to focus on moving forward. It’s the only option.

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