Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Reading Biographies and Autobiographies

How often do you read bios and autobios? I don’t read them often enough. I think the reason we pick up books with titles like “Predictable Revenue” before we pick up a biography is because we need an immediate “what’s in it for me” feeling about the investment to read it.

I couldn’t tell you why at the time, but I received an enormous amount of energy from reading the lengthy Jobs story. You would think the reason is because I’m curious about how the story led to the products Apple created, what happened, who, what why, etc…

But as I have lately been picking up bios more often (Mark Benioff, Richard Branson, Bill Gates), I’ve now realized why these are powerful books with a lot of energy for us:

Reading stories of other entrepreneurs helps us frame the context of what we’re doing right now into a bigger picture and filter out the noise of urgency that clutters our thinking.

If you think about your own story, how you would tell it, the words you use, the sequence of your life, you start to separate what is relevant in the big picture and what is on your mind today.

You will realize that the types of things likely on your mind this moment aren’t the types of things that would be written in your bio, and thus, aren’t nearly as important enough to justify the level of energy you are giving them.

In other words, reading bios is a great tool for not sweating the small stuff. That’s what’s in it for you.

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