Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Scaling Your Passion

I was really inspired by reading Inc. Magazine’s article about Evernote, their company of the year. The most memorable part of the article to me is that the founder made fun of the alleged comment Sean from Napster made to Zuck about “a million dollars isn’t cool… a billion dollars is…”   But the Evernote founder says, a “billion dollars isn’t cool… a billion people is cool!”

I love the passion that is driving that company. It talks to Simon Sinek’s work on helping companies inspire people and understand their “WHY” in everything they do.

In my life, I want only work with entrepreneurs who are truly passionate about what they are doing for society. I don’t mean passionate as in high energy, but I mean a fire within that you can see when you talk to them about what they do. These are the entrepreneurs who need help connecting the dots, and with just a little bit of outside help and advice, they can accelerate fast! That’s where I want to be.

To scale your passion, there are some key tips:

  • Create a sales team that can be your gasoline and your engine… and use them to get the meetings, the big demos, but stay with them as the executive sponsor on their meetings. Use their drive to create fair pricing, negotiate smartly, and bring in the business… but allow them to leverage the founders’ passion to close the deal.
  • Don’t be afraid to show your excitement to prospects and clients. Keep them engaged and excited – they signed with you because of you and if you fade out of the picture after they become clients, their excitement for your company will fade with it.
  • Find ways to scale this passion-sharing. Use webinars, in-person events, conferences, user group meetings, even conference calls to communicate with your clients as the executive/founder/passion-leader of the company. Maintaining individual relationships with each client will be impossible, but using the right tools for mass communication, you can do it.

What else? Do you think passions are easily scalable?

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