Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

The Big Personal Energy Investment of 2013 – Atlanta Tech Village


Current Photo - Atlanta Tech VillageAs you know from the theme of my writing, I’m a big believer in the power of personal energy to make change. I believe that anyone who practices gumption, quiet reflection, and knows how to G.S.D. can make a huge difference on anything they are passionate about.    As we begin 2013, I’m excited to share that I’m making a big investment of personal energy by jumping into a “startup” called the Atlanta Tech Village.

The Atlanta Tech Village is a 100,000 square foot building in the heart of Buckhead. That’s all it is. Just a building. But along with David Cummings, David Lightburn and a whole team of high-octane entrepreneurs, we will turn this boring old office building into a vibrant and powerful, change-making community machine of startups and technology companies that thrive and grow together just as you would hope with a name like the Village.

Just as any VC would have to justify an investment of capital in a startup, here are my justifications for my investment of time, energy, and passion for the Atlanta Tech Village.

1. Always Be Around the Right People…

The central purpose of the ATV at this point is to bring startup entrepreneurs and their teams together with physical proximity. But with physical proximity comes true relationships, non-stop knowledge sharing, relevant connection making, and the ever-important generosity of giving before getting. Investing my time in at ATV not only gives me the honor and privilege to be around amazing people, but it allows me to practice what I preach and give before I get.

2. Perpetual personal growth…

Any ounce of success I’ve had in life to date has been because of the people with which I built relationships, but I have to admit, in the first 3-5 years of my first startup I didn’t appreciate this nearly as much as I should have.  I get fired up when I’m able to help people learn things that I know will help them grow faster and go farther.

3. Creating Brings Joy…

This blog helped me learn that I love the opportunity to create. And even in the first month of the ATV’s existence, there has been an unbelievable amount of creating to be done! And we’ve got many months and years of creating ahead of us.

4. Entrepreneurial Alchemist…

I’ve been told by my mentors along the way that I’m a business and technology alchemist. They mean that I love to mix and connect things together and see what happens. The ATV is going to be a powerful vehicle to connect entrepreneurs with entrepreneurs,  startups with customers, people with ideas, investment capital with startups, needs with leads, and on and on!  It will be a grand lab where crazy concoctions of ideas and resources are blended to create success… along with lots of welcomed failure and learning.

5. A Startup Association…!?

If you haven’t picked up on the theme here yet, the point is that the ATV is so much more than a building, it’s a community, an affiliation, a network, a group, an association of people.   Having 14+ years experience working with and around associations, I can see the power of a large group of people can make when they are organized around a single mission and direction. The ATV is a Startup Association with big ambitions and the most change-making-capable members you can imagine: startup entrepreneurs with passion.

2013 is shaping up to be a seriously kickass year.   If you’d like to come by and see a boring old building that is about to become so much more, check out Or if you aren’t in any hurry, wait until the summer after Phase I of our massive renovations!  I’ll keep you updated here on the blog as well.

Happy New Year!

Bonus material — additional reading about the ATV can be found here, here, and here.


Category: General

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