Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

The Thing That Matters in Anything that Matters

My Kids Birthday Present Photo

My 3 kiddos' birthday present photo to me.


It’s the one thing in every thing that matters that makes things matter. (say that 5 times fast!)

Ask people what they believe are the things that really matter. Here are some the answers you’ll get.  I propose that giving is at the center of each one.


Love isn’t about you. It’s not about what you get. It’s what you give to the other person. It’s how much you can lift them up. That’s what love is… it’s humble, selfless giving.

Healthy Living.

It’s all about giving to yourself. Giving away your pride and laziness. Giving energy to the commitment to exercise. Giving it to the trails. Give it to the water. You have to put in and overcome your desire to keep the unhealthy ways and put in. Only then will you experience healthy living.


Gumption to me, is the act of giving energy to things. Rolling up your sleeves and getting s**t done. It’s all about giving.


Whether it’s religious faith, faith in yourself, or faith in the goodness of people.  It’s about giving energy towards hope and belief. Giving effort to the positive feelings and actions that good faith creates in you.


Give focus. Give quiet time. Give faith. Give love. Give gumption. Giving all of these things on a regular basis leads to Peace.




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