Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Top of the Funnel

 

Top of the FunnelFor any growth to happen, the best place to focus your energy is the top of the funnel.

If you are looking for a new job, the best way to find the best one is look at as many opportunities if you can. Go to as many interviews as you can.  Talk to as many people as you can.

If you are an investor, you need to be seeing as many deals as you can see.    See more deals! See more deals! If you aren’t finding success, you need to see more deals.

If you’re growing a company, focus on the top of the lead funnel. Get your sales people more leads to close. Don’t push them harder and harder to just focus on closing what’s in the pipeline. Growth happens by focusing on the top of the funnel.

If you want to grow personally through personal and professional contacts, you need to focus on seeing more people, meeting more people… Not all will become friends and helpful professional contacts, but some will, and the only way to improve your chances of success are to focus on the top of the funnel. See more people, more deals, more meetings, more events.

The value in focus on the top of the funnel applies across all of life where growth is the desired direction.

 

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