Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Unstructured Data is Good for the Mind

While unstructured data may be bad for your company, there is a place where it can add unbelievable value to your life. 

When we read books, we expose our mind to new ideas, thoughts, and stories. These ideas more than likely aren’t able to always be structured in our head. There is no card-catalog of the mind where you visit when you encounter a real life opportunity to apply an idea you’ve read about, find the category, remember the book, and apply the idea.  It doesn’t work like that. 

Instead we are forming a complex view of the world where ideas collide with memories and experiences and we navigate forward based on those collisions. 

Reading books only adds to the ideas and experiences our mind uses.  

Maybe one day science will be able to show us the structured database of how the mind works, but today, I’m perfectly happy knowing that it is 100% unstructured.

You can’t tell how you will use the ideas you read about this morning, but you were exposed to them, and as you overlay them on what you experience today, what you hear about from others, and what you read about tomorrow, you will begin to form your own new ideas, opinions, and path forward. 

This is why consistent mental diet of reading books and blogs is so important. There isn’t a predetermined amount of content we need to consume to succeed. Instead, we need to make content consumption a regular part of our life. 

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