Johnson Cook

Atlanta tech investor. Entrepreneur.

Johnson Cook - Atlanta tech investor. Entrepreneur.

Your One Thing that Closes Deals

 

This may be simplistic, but hang with me.  There is only one thing that closes deals for your team: Activities.   Duh, right? But wait…

No matter what you sell, how you sell it, or who you are: there are activities that lead to closed deals.  How you measure and track these activities is up to you. But the companies that have the most predictable, controlled, and successful sales processes track activities with aggressive precision.  If you are great at inbound marketing, activities might be web site visits, trial sign-ups, engagement, usage, or shares.   If you are dialing-for-dollars and working deals to the close, activities are calls, emails, Tweets, demos, meetings, follow-ups, and check-ins.   If you’re selling enterprise deals that are giant and slow, you have meetings, proposals, meetings, contracts, meetings, and meetings.

No matter what you sell, there is some fundamental building block of a deal that you can measure. Are you measuring it?

 

 

Category: Action

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